Yahoo Advertising
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Technology
Yahoo to integrate Identity solution with Twilio Segment
SINGAPORE — Yahoo Advertising has announced a new integration with Twilio Segment Customer Data Platform (CDP) to drive greater advertising…
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Brand & Business
Jounce Media recognizes Yahoo Backstage as the largest MFA-Free supply source on the Open Web
SINGAPORE — Yahoo Advertising announced the results of its independent audit on Yahoo Backstage by Jounce Media, a leading source…
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Digital News
Yahoo advertising enables access to premium publisher inventory with Yahoo Backstage
SINGAPORE — Yahoo Advertising announced the launch of Yahoo Backstage, a new offering that will provide Yahoo DSP advertisers with…
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People
John McNerney named Yahoo Advertising Managing Director for Australia and SEA as Yahoo strengthens leadership in region
SINGAPORE — The new team to lead Australia and Southeast Asia for Yahoo’s ad tech division, Yahoo Advertising, has been…
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