PARIS, FRANCE – LFP Media has selected renowned brand agency Leroy Tremblot – a specialist in sports branding and part of The Fan Syndicate group to design and implement the visual identity of Ligue 1+, the highly anticipated football platform officially launched at a press conference on Thursday, July 10.
The appointment follows a competitive pitch held in June and signals a continuation of a productive partnership between LFP Media and Leroy Tremblot, who previously led the rebranding efforts for Ligue 1 and Ligue 2. With Ligue 1+, the agency takes its creative leadership a step further, crafting a proprietary identity that brings the platform’s immersive, digital first ambition to life built firmly with fans at its core.
Ligue 1+ is LFP Media’s bold response to the rapidly evolving ways in which audiences consume sports and entertainment. The platform offers live, customizable content in a fully digital ecosystem accessible across all devices, as part of an ambitious direct-to-consumer OTT strategy.
The new identity designed by Leroy Tremblot embodies this transformation. It retains a visual connection to the Ligue 1 brand while establishing Ligue 1+ as a distinct, forward-looking entity. The design bridges heritage with innovation – mirroring how the platform aims to blend the thrill of live football with the flexibility of modern media consumption.
Rooted in strategy and storytelling, the visual identity of Ligue 1+ is built on strong, coherent design principles:
- A Dynamic Signature: The italicized wordmark gives “Ligue” a sense of speed and movement, underscoring the platform’s real-time, always-on nature.
- Graphic Continuity: While drawing from the core identity of Ligue 1 McDonald’s – notably its color palette and typography – the visual system reimagines grids, graphic applications and layout rules to create a more radiant and immersive aesthetic.
- Modular Flexibility: The identity is fully customizable, allowing seamless integration of club colors and assets across all touchpoints, including digital media, social channels, motion graphics, and promotional materials.
This visual framework ensures that Ligue 1+ not only complements the main championship but elevates its visibility and connection with a new generation of fans.
