Yahoo
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Press Release
Study shows the positive impact of combining media placement and creative quality on ad effectiveness
SINGAPORE — Media placement and creativity work hand in hand when it comes to effective advertising strategies. A new study…
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Insight
55% of Singaporeans and Malaysians show recurring travel plans, study says
SINGAPORE — More than half of Singaporeans and Malaysians (55%) who have travelled since the start of the year will…
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People
John McNerney named Yahoo Advertising Managing Director for Australia and SEA as Yahoo strengthens leadership in region
SINGAPORE — The new team to lead Australia and Southeast Asia for Yahoo’s ad tech division, Yahoo Advertising, has been…
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Insight
Yahoo unpacks the ‘Metaverse Generation,’ explains the differences between Gen Z and Millennials
SINGAPORE – Who makes up APAC’s Metaverse Generation and what do marketers need to know about them? A new survey…
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New Business
Yahoo makes Scope3 carbon neutral inventory available to advertisers
SINGAPORE — Web services proved Yahoo has announced its integration with Scope3 to offer carbon neutral private marketplace (PMP) media…
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Press Release
Yahoo and Citibank launch virtual content hub with expert insights on personal finance
SINGAPORE — Web service provider Yahoo and multinational financial services provider Citibank have teamed up to launch Life and Money,…
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Press Release
New Businesss: Yahoo Stories Ad allows for more seamless mobile and web storytelling
SINGAPORE — Attention is a precious commodity in our information-rich world. With over 1.88 billion websites offering a wealth of…
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People
People: Yahoo elevates John McNerney and Dan Richardson to APAC leadership roles
SINGAPORE – Yahoo announced a leadership update, promoting John McNerney to Senior Director of Platforms for APAC and Dan Richardson…
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People
People: Yahoo names Alicin Reidy-Williamson as Chief Diversity & Culture Officer
SINGAPORE – Yahoo, the global media and tech company, today announced the appointment of Alicin Reidy-Williamson to Chief Diversity &…
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Press Release
Brand & Business: Yahoo expands winning partnership with Near across APAC to supercharge omnichannel campaigns
SINGAPORE — Yahoo, the premier global media and technology company, today announced an APAC-wide partnership with Near, one of the…
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Digital News
Digital: Yahoo unlocks stronger results for brand storytelling with newest Video Lite feature
SINGAPORE – Yahoo today unveiled its latest ad solution, Video Lite, in Asia-Pacific (APAC) that will help brands enhance their…
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Digital News
Digital: Yahoo launches ID-less audience solution for web
SINGAPORE — Yahoo, the premier global media and technology company, today announced the launch of Next-Gen Solutions for web, an…
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People
People: Yahoo’s Paul Sigaloff promoted to Vice President, Head of APAC
ASIA PACIFIC – Yahoo has promoted Paul Sigaloff as Vice President, Head of APAC. Effective immediately, Sigaloff will lead sales…
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