London-based agency Bartle Bogle Hegarty (BBH) announced today that it has won additional global responsibilities for Surf, Unilever’s billion dollar global detergent brand.
For the Philippines and the rest of Asia, account and creative work will be led by BBH Asia-Pacific in Singapore. Formerly a high-profile anchor account for Lowe in Manila, the assignment was centralized to Unilever Singapore last year.
For Africa and Middle East, BBH will partner with creative agency The Hardy Boys. The appointment marks the expansion of BBH’s geographic remit on Surf, which has been with them in Latin America, North America and Europe since 2003.
Simon Sherwood, CEO of BBH Worldwide said; “This is a very important global consolidation for us. Much of the brand’s future growth will come from the developing markets in Asia and AMET, so to partner Unilever in pursuit of this is a challenge that we relish.”
John Hadfield, Managing Director of BBH Asia Pacific said: ‘It is a proud moment for us all, as an appointment from an existing Client is a true compliment. Surf is a great brand that demands great work. We look forward to helping deliver this in Asia.’
