GLOBAL – MAY 12, 2011 – The MMA (Mobile Marketing Association) has named its newly elected Global Board Executive Committee with Melis Ertem, Head of Turkcell’s Product & Service Management; Media & Entertainment & Carrier Services Division as its new Global Chair for the remainder of 2011 through the first half of 2012.
Ertem who has lead the mobile marketing business within Turkcell to become a $USD 100 million dollar business in five years, said: “Mobile Marketing is experiencing explosive growth worldwide, making it imperative that we, as the leading global mobile marketing trade association, continue to work harder and smarter in an effort to develop a mobile marketing industry to meet the demands of marketers and consumers worldwide."
The Global Board Executive Committee also includes Paul Palmieri of Millennial Media as Vice Chairperson, Cameron Clayton of The Weather Channel as Secretary, Barney Loehnis of OgilvyOne Worldwide as Treasurer, and Federico Pisani Massamormile of Hanzo as Chair Emeritus.
The new Executive Committee reflects the MMA’s global membership, which includes more than 700 companies throughout North America (NA), Europe, Middle East and Africa (EMEA), Latin America (LATAM), and Asia Pacific (APAC).
“It is with great pleasure that I welcome these industry leaders across all segments of the mobile marketing industry as part of the MMA Global Board Executive Committee,” said Greg Stuart, Global CEO of the MMA.
“It is clear that more and more marketers are finding ways to embrace mobile marketing as an indispensable part of their marketing mix to reach and engage with consumers. We look forward to invigorating the MMA with strategic programs that leverage the current momentum in the mobile marketplace.”
The complete list of the MMA Global Board of Directors is available at mmaglobal.com/about/board-of-directors.
