SINGAPORE – September 30, 2013 – SMG Social, Starcom MediaVest Group’s social and content division, has strengthened its capabilities, bolstering the team following the renewal of the P&G Community Management ASEAN business into the third year, the group announced in a press release.
Eunice Tan has been hired as Senior Manager to lead the P&G ASEAN business. Tan spent the last four years at One-9-Ninety, a local social & CRM agency, leading key brands like Watsons, Ikea, and L’Oreal. She will be based in Singapore and supported by Benjamin Pavanetto who has been on the account for over six months and is formerly from Razorfish.
Brenda Chuah has also been promoted to Senior Manager to front SMG Social’s growth across Southeast Asia with strategic involvement on key accounts like P&G ASEAN. Chuah spent the last two years building the agency’s social capability in-line with P&G ASEAN’s social Initiation.
In her new role, she will work with SMG’s business stakeholders and digital leaders, social and community managers in each market to deliver SMG’s Social Listening, Measurement, Community Management, and Social Content Creation offering to existing and new clients in Southeast Asia.
Today, SMG Social Manages more than 3.6 million fans and followers across Facebook, Twitter, Instagram and YouTube for 11 of the P&G brands across Southeast Asia in Singapore, Malaysia, Vietnam, Indonesia and Thailand.
“In this complex ecosystem, paid, owned and earned media are converging. Social has gone beyond a service to a product and it is important for us to offer this to clients as we start to see the co-relation among paid, owned and earned media and how it relates to digital solutions for clients’ digital objectives. SMG Social adds depth and completes our service offering as an agency. This then paves the way to talent development as digital media practitioners, adding diversity to the people we hire,” said Lee Yew Leong, Executive Director for Digital at Starcom MediaVest Group.
Both Tan and Chuah will report to Ian Loon, Social & Content Services Lead, who is also Regional Director for Samsung Southeast Asia, Australia, New Zealand and Taiwan.
