BEIJING, CHINA – The Philippines made a strong impression at the Diving, Resort, and Travel (DRT) Show Beijing 2025, securing over PHP 144 million in tourism sales leads and winning the Island Charm Award for its outstanding promotion of island tourism and scuba diving. The DRT Show, held on August 08 to 10, at the China National Convention Center, was led by the Tourism Promotions Board (TPB) Philippines and the Philippine Department of Tourism (PDOT)-Beijing.
The Island Charm Award recognized the significant contribution of PDOT-Beijing and TPB in positioning the country as a premier dive destination. This was evident at the Philippine booth, which attracted a large number of dive enthusiasts and travel agents through targeted business-to-business (B2B) sessions.
The delegation also presented two well-received main stage talks: “Dive Bicol: Explore New Depths, Discover Endless Wonders” by Mr. Joseph Trilles, DOT Region V Senior Tourism Operations Officer, and “Philippines: The Heart of Asia’s Diving” by Mr. Ireneo Reyes, Tourism Attaché for the PDOT-Beijing. Both showcased the diversity and appeal of the Philippines’ underwater attractions.
“DRT Show Beijing 2025 allowed us to connect with our Chinese dive market and promote the Philippines’ world-class dive experiences,” said TPB Chief Operating Officer Maria Margarita Montemayor Nograles, ”It was incredibly rewarding to engage in more partnerships and showcase the diverse experiences of our country. We are optimistic that this will strengthen our positioning in the Asia-Pacific market and encourage more visitors to explore the richness of our dive destinations.”
The Philippine Dive Night, a B2B networking session, was among the highlights of the event. It brought together 50 Chinese dive operators, Philippine dive resorts, and tourism stakeholders for exploratory discussions and partnership-building.
In attendance at the Philippine Dive Night include the following:
- H.E. Ambassador Jaime FlorCruz, Embassy of the Republic of the Philippines to China
- Mr. Arnel Talisayon, Deputy Chief of Mission, Philippine Embassy Beijing
- Mr. Jason Chong, Founder of DRT Show
- Mr. Richard Lim, China Country Manager of Philippine Airlines
- Mr. Sam Ni, Account Executive of Cebu Pacific Air
- Steven Hu, Regional Manager, PADI
- Ms. Steffi Zhang, Senior Marketing Manager, PADI
- Mr. Victor Lorenzo Villanueva, Third Secretary and Vice Consul, Philippine Embassy Beijing
- Ms. Joriz Arielle Gonzales, Third Secretary and Vice Consul, Philippine Embassy Beijing
The DRT Show is Asia’s largest international diving exhibition for diving enthusiasts and marine conservationists across the world. This year, the Philippines joins the DRT shows in Taiwan, Shanghai, Beijing, and Hong Kong.
