For Asia, it’s a lackluster week at Cannes, but the Philippines couldn’t be happier. Out of its nine shortlisted ads at the Outdoor Lions, three were converted to two Silver Lions and a Bronze Lion.
Ace Saatchi & Saatchi bagged the second Silver Lion for North Face “Nature Products” for the Primer Group. More commonly referred to as “Rock”, “Leaf”, and “Stick”, the ambient set had already won a Silver at The Clios.
After receiving the news, Saatchi ECD Andrew Petch said that it had been a week of surprises. “It’s nice to come away with another Silver after Clio…Winning the Clio was great, but Cannes is really the most important one.”
DDB DM9 JaymeSyfu won a Silver Lion for its whimsical Mini Cooper “Rollercoaster” poster for client British United Automobiles. The agency’s Chairman and CCO Merlee Jayme was in Cannes when the news was announced.
Most people expected its Gabriela posters to win, and the jury’s choice of the Mini Cooper was unexpected but more than welcome.
The Bronze Lion was won by BBDO Guerrero/Proximity Philippines for its FEDEX “Mud” billboard. Likewise, Chairman and CCO David Guerrero was on-hand to receive the news in Cannes.
Collectively, the Philippines entered 264 ads into the Cannes Lions, and nearly 60, in the Outdoor Lions alone. It’s nice to know some of the investment has paid off handsomely.
See the winning ads here.
