GLOBAL, DECEMBER 2010 – The finalists of the 33rd John Caples International Awards, the global awards for direct and interactive marketing, were announced after the judging last Month in New York’s Times Square. Over 800 entries were submitted in 29 categories.
Asia has 11 finalists from China (3), India (1), Malaysia (4) and the Philippines (3). New Zealand has 20 finalists and Australia, 23, largely from Draftfcb New Zealand and Clemenger BBDO Melbourne.
Asian finalists are listed below. Click here for the full shortlist. Winners will be awarded in New York on March 24, 2011.
Viral video marketing Ogilvy Beijing/"The Proposal"/IBM
Creative use of technology Ogilvy Beijing/"Scirocco Cup AR Challenge"/Volkswagen
Creative use of technology Ogilvy Beijing/"Mystery Egg"/Lenovo
Direct mail OgilvyOne Worldwide Mumbai/"Yacht Blueprint"/DHL (Express) India Pvt. Ltd.
Agency self-promotion Proximity/BBDO Malaysia/"Tiger Dare"
Direct mail Leo Burnett/Arc Worldwide Malaysia/"Trojan Horse"/Direct Marketing Association of Malaysia (DMAM)
Print collateral Leo Burnett/Arc Worldwide Malaysia/"Animal Business Cards"/Sunway Lagoon
Integrated campaign Leo Burnett/Arc Worldwide Malaysia/"Tune In To Me"/UNICEF Malaysia
Social media BBDO Guerrero/Proximity Philippines/"Lola Techie"/Bayan Telecommunications
Integrated campaign BBDO Guerrero/Proximity Philippines/"Lola Techie"/Bayan Telecommunications
Microsite OgilvyOne Worldwide Manila/"Train to Win"/Nike Philippines
