NOVEMBER 19 AM THURSDAY
| 8:50 – 9:00 | Welcome remarks by Susan Dimacali and Yas Mallari |
| 9:00-10:30 | PLENARY |
| 9:00-10:00 | JOHN NAISBITT, Author, Speaker, World Futurist, Naisbitt China Institute Predictions for the Future Post Global Meltdown and the Impact of China’s New Social/Economical Model on Asia and the Rest of the World. Sponsor |
| 10:00-10:30 | Q&A Paolo Bediones, Moderator |
| 10:30-12:00 | DIGITAL |
| 10:30-11:00 | VISHNU MOHAN, CEO, HAVAS Digital Asia Pacific New Digital Creative and Media Strategies that Work |
| 11:00-11:30 | CLAUDIO PINKUS, Executive Chairman, Multiply Taking social networking to the next level. Who will take the lead? IAN STEWART, Head, Friendster Asia Taking social networking to the next level. Who will take the lead? |
| 11:30-12:00 | RUBEN MAISLOS, Founder and Vice-President, Business Development, Pudding Media Mobile Marketing, Philippines’ Largest Channel. How to do it right. |
NOVEMBER 19 PM THURSDAY
| 2:30-3:30 | DIGITAL |
| 2:30-3:00 | DIRK ESCHENBACHER, Executive Director, Tribal DDB Asia Pacific Breaking the Traditional Norms in Creative |
| 3:00-3:30 | PANEL DISCUSSION WITH SPEAKERS: Monetizing New Media: Measuring Effectiveness vis-à-vis Traditional Paolo Bediones, Moderator |
| 3:30-6:45 | CSR |
| 3:30-4:30 | MIKE SCHALIT, Chief Creative Officer, Network BBDO South Africa The Role of CSR in Today’s World |
| 4:30-5:15 | JOSE MA. LORENZO TAN, Vice Chairman, President & CEO, Worldwide Fund for Nature – Philippines Global Warming: The Philippine Experience |
| 5:15-6:00 | The Roadmap to Recovery |
| 6:00-6:45 | PANEL DISCUSSION: Rallying the Industry to Rally FilipinosEmily Abrera, Moderator |
| 7:00 | SPEAKERS DINNER |
NOVEMBER 20 AM FRIDAY
| 9:00-10:30 | PLENARY |
| 9:00-10:00 | BJ CUNNINGHAM, Entrepreneur, Thought Leader Brand Differentiation in the New Market Paradigm |
| 10:00-10:30 | Anthony Pangilinan, Q & A Moderator |
| 10:30-12:00 | MARKETING |
| 10:30-11:00 | ANDREW KINGHAM, Managing Director, The Marketing Store Marketing to Kids |
| 11:00-11:30 | JEREMY CARR, VP, Turner Entertainment Networks Marketing to Kids: “Stay Cool: Cartoon Network’s Creative Solutions to Connect to Kids” |
| 11:30-12:00 | LINDA KOVARIK, Regional Creative Director, Coca-Cola Emotional Storytelling |
NOVEMBER 20 PM FRIDAY
| 2:00-4:00 | CREATIVE |
| 2:00-2:30 | MARK CRIPPS, Asia Pacific Head of MRM The Creation of Worth is Worth Creating |
| 2:30-3:00 | KENTARO KIMURA, Co-CEO, Creative Director and Account Planner, Hakuhodo How to Boil the World: “The Moment” Brings Power in Branding |
| 3:00-3:30 | JAMES JEAN, International author, award-winning artist and illustrator Visual Art: More Powerful Than Words |
| 3:30-4:00 | PANEL DISCUSSION WITH SPEAKERS AND CREATIVE GUILD |
| 4:00-5:30 | MEDIA |
| 4:00-4:30 | PETE HESKETT, Head of Planning, JWT Creative Strat Planning |
| 4:30-5:00 | BERNHARD GLOCK, President, WFA Media Strat Planning |
| 5:00-5:30 | PANEL DISCUSSION WITH SPEAKERS: Creative and Media Planning — Better Together or Apart? |
| 5:30-7:00 | 2008 & 2009 CANNES WINNERS REEL |
| 5:30-6:30 | BOOK SIGNING WITH JAMES JEAN |
