adobo magazine the country’s premier advertising and brand communications publication, enters its fifth year with a refreshed look through a redesign courtesy of graphic design studio Vgrafiks and a positive outlook for 2011 from the general optimism in the industry.
Y&R Global Chief Creative Officer Tony Granger, who is leading the creative renaissance at the ad agency network, is on the cover. The issue has a special regional focus, containing profiles of Leo Burnett Asia Pacific’s President Jarek Ziebinski, Y&R Asia’s Matthew Godfrey, and Ogilvy & Mather’s Eugene Cheong, as well as global heads Joe Celia of G2 Worldwide and Bruce Haines of Cheil Worldwide. Singapore-based BBH Asia Pacific, once a boutique agency that has grown rapidly over the past year, is profiled as well.
Special features of the issue include Projections 2011, where 14 Asia Pacific CEOs, directors and chairmen share their assessment of 2010 and expectations for this year, as EuroRSCG and JWT share their top trends for 2011.
The winners of the UPMG Tinta Print Awards and Araw Values Awards take top billing, as brands and agencies vied for the top spots. Also in the local section is the cheesy phenomenon that is Greenwich, one of the Philippines’ leading food brands.
Also in the latest issue: the ADFEST 2011 Primer with the details of the regional ad festival. Dentsu Inc’s Masako Okamura is the Creative Reviewer for this issue’s showcase. Regular features include Strip Ad, a comic strip about ad agency life, which debuts in this issue, and the Centerfold on the many roles of Publicis Manila head Marlon Rivera.
adobo magazine is now available at major magazine outlets and bookstores for only P180. Follow update, follow adobo magazine on Facebook or Twitter. For magazine subscription inquiries or to sign up for our free email newsletter, call (63 2) 845-0218 or email info@adobomagazine.com.
