PHILIPPINES, NOVEMBER 11, 2010 – Ace Saatchi & Saatchi was awarded the entire Lexus Philippines automotive business after a two-way pitch against incumbent creative agency Dentsu. The pitch was for the introductory launch of the Lexus Hybrid range.
Matt Seddon, president and CEO of Ace Saatchi & Saatchi, commented on the appointment, "Lexus is an iconic global brand which has seen strong and consistent growth across the World. We are extremely proud to have been appointed to help them establish themselves as the leading luxury marque in the Philippines”
