AdCon22 Update: DOT Sec. Mon Jimenez is keynote speaker, Leo Burnett reveals new ads

THE PHILIPPINES, SEPTEMBER 09, 2011: The 22nd Philippine Advertising Congress may have lost Pres. Aquino as keynote speaker, but it has gained more by confirming DOT Sec. Mon Jimenez to take his place. The keynote speech is part of the opening ceremonies of the congress on November 16 to 19 at the CamSur Watersports Complex in Camarines Sur province.

As the newly appointed Tourism head is a veteran adman, the industry anticipates a progress report of his first few months in office. "We are all excited for AdCon22 keynote speaker who is a game changer himself and will definitely change the game when it comes to branding the Philippines – DOT Sec. Mon J.," said Golden Arches Development Corporation VP for Marketing Margot Torres, Program Committee head. "As shared by Sandy Prieto, AdCon22 chairman when Sec. Mon J. confirmed being keynote speaker: ‘I would not miss it for the world!’"

Leo Burnett Manila has also recently released two new TVCs and a print ad as part of its AdCon22 campaign. The print ad features the bronzed CamSur Dragon Boat team made up of local fishermen parting what seems to be a red sea. The team is also showcased in the "Drago" TVC dramatizing their story as winners of the SAVA Sprints International in 2009. The spot, directed by Henry Frejas, takes after the initial "Waterworld" TVC which was launched in May.

  
The agency also gives "the country’s toughest ad show" the Araw Awards a gamified twist in line with the congress’ the game-changing theme. A creative crosses battle lines in the Erik Matti-directed "Battle Cry" commercial with a weapon only she can wield.

For more information on AdCongress22, visit www.adcongress.com.ph.

CREDITS
AdCongress “Drago” TVC
Creative Team :  Raoul Panes, Alvin Tecson, Mela Advincula, Cey Enriquez
Accounts:  Raymond Arrastia, Golda Roldan, Kathy de Leon
Producer:  Lester Parulan, Steve Vesagas
Director:  Henry Frejas
Cinematographer : Dindo Martinez
Production Company:  Filmex
Music:  LoudBox
Post Production:  Optima Digital
Sound Design/Arrangement: Hit Productions

AdCongress “Drago” Print
Creative Team :  Raoul Panes, Dante Dizon, Nino Gupana, Ryan Giron, Robert Perez
Accounts: Raymond Arrastia, Golda Roldan, Kathy de Leon
Agency Producer: Gello Jamias
Photographer: Jake Versoza

Araw Awards “Battle Cry”  TVC 
Creative Team: Raoul Panes, Dante Dizon
Accounts:  Raymond Arrastia, Golda Roldan, Kathy de Leon
Producer:  Jeng Floresca
Director:  Erik Matti
Cinematographer : JA Tadena
Production Company:  Revolver
Sound: Hit Productions
Post Production:  Post Manila