ADFEST 2010: 9 Lotuses for the Philippines; Ace Saatchi & Saatchi bags Best of Show in the Press Lotus

PHILIPPINES – Ace Saatchi & Saatchi bagged the coveted Best of Show in the Press Lotus –the country’s biggest win in ADFEST history–for "Our Ride She Hated" for Vespa. The "Our Ride" campaign also sped away with a Press Lotus Silver, as well as a Bronze for Single for "Our Ride Behind". 


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BEST OF SHOW: Ace Saatchi & Saatchi "Our Ride She Hated/Hug" Vespa

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BRONZE: Ace Saatchi & Saatchi "Our Ride Behind/Bus" Vespa

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SILVER Ace Saatchi & Saatchi’s "Our Ride" Campaign for Vespa, which includes "Miles" and "Leaves" (above)

CREDITS: Executive Creative Director: Andrew Petch, Raoul Floresca/ VP & Head of Integration: Tony Sarmiento/ Copywriters: Andrew Petch, Tony Sarmiento, Bogey Bernardo/ Art Directors: Gelo Lico, Biboy Royong, Andrew Petch/ Print Producers: Rodel Quitain, Dennis Obien/ Finished Artist: Rod Alonzo/ Client:  Vespa 2211 Works 


"Winning the ‘Best of Show’ at ADFEST is a great result for everyone at Ace Saatchi & Saatchi. There is a real collective push here now to be a world-class agency that does world-class work, and to win the top prize and bunch of silver and bronze with it at a regional show like ADFEST, is a nice sign that we are on our way," Ace Saatchi & Saatchi ECD Andrew Petch told adobo. 

The agency also won two Silvers in the Outdoor Lotus for "Outdoor Essentials", as well as a Bronze and a Silver in Print Craft for its "Monsters City" ads, all for The North Face.

Although it was four times the finalist for the Boysen Flowers series, TBWASantiago Mangada Puno but did not pick up any Lotuses for the campaign. Outdoor Lotus jury member and TBWA Managing Partner/ECD Melvin Mangada will not leave Tokyo empty-handed, however. The dog companionship awareness spot "Good Fight" for Ayala Land and PAWS merited a Bronze Lotus in the Film category. Film and Radio Lotus juror Merlee Jayme of DM9 JaymeSyfu will likewise have a Lotus to bring home: a Bronze in the Outdoor Lotus for "Bruise", part of the Gabriela iVow Signature Campaign.

The full list of Lotus awardees from the Philippines follows. 

BEST OF SHOW Our Ride She Hated/Brand:Vespa/Agency: Ace Saatchi & Saatchi
BRONZE Our Ride Behind/Brand:Vespa/Agency: Ace Saatchi & Saatchi
SILVER Our Ride/Brand:Vespa/Agency: Ace Saatchi & Saatchi

SILVER Outdoor Essentials/Brand: The North Face/Agency: Ace Saatchi & Saatchi
SILVER Outdoor Essentials/Brand: The North Face/Agency: Ace Saatchi & Saatchi
BRONZE Bruise/Brand: Gabriela iVow Signature Campaign/Agency: DM9JaymeSyfu

BRONZE Good Fight/Brand: Ayala Land and PAWS/Agency: TBWASantiago Mangada Puno Bronze

SILVER Monster City Beast/Brand: The North Face/Agency: Ace Saatchi & Saatchi
BRONZE Monster City Rex/Brand: The North Face/Agency: Ace Saatchi & Saatchi

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