Contrary to earlier rumors, the Asia Pacific Advertising Festival (ADFEST) is staying put in Pattaya, Thailand. In the same announcement, it declared that next year’s festival will take place on 18-20 March 2010.
ADFEST is also introduced next year’s theme, "Refresh". This theme underscores ADFEST’s claim as "the only festival in the world where creative professionals can exchange ideas and admire award-winning campaigns in a tropical, relaxing location that is perfectly suited to networking, gathering ideas and recharging."
With the rise of new technologies, challenges and trends, creative professionals are working incredibly long hours to ensure they continually deliver original ideas. But rejuvenating, recharging and refreshing are an invaluable part of the ideas-generation process.
Vinit Suraphongchai, Chairman of ADFEST, says: “2009 was a tough year for many companies, but the Global Financial Recession is old news. Instead of complaining or worrying, the industry must come together to celebrate the agencies, brands, production companies and creative executives who continue to speak to consumers in fresh and exciting ways. That will inspire us to raise the bar again the following year.”
"Refresh" complements ADFEST’s permanent tagline –"MADE IN ASIA" – which was introduced at ADFEST 2009.
“‘MADE IN ASIA’ and ‘Refresh’ differentiate ADFEST from other festivals globally. Not only is ADFEST the original advertising festival in the Asia Pacific, but it is also the only festival where creatives can arrive tired and worn out, but leave feeling refreshed and full of new ideas, ready to face the future,” says Jimmy Lam, President of ADFEST.
Over the next few months, ADFEST will unveil more details about next year’s event, which will include seminars, Young Lotus, ADFEST ACADEMY, Fabulous Four, Lotus Award Presentations and the ADFEST 2010 Gala Dinner, as well as several exciting new initiatives and partnerships.
“Other festivals may come and go, but ADFEST is the festival that remains most connected to the region’s pulse,” says Suraphongchai. “We invite you to attend, meet new friends, admire the Asia Pacific’s best works, and leave refreshed and inspired for another year.”
