TransLink is Vancouver’s transit authority. Launched just prior to the 2010 Olympic Games, the Canada Line is the latest and greatest in the city’s public transportation.
Its construction, which lasted a few years, resulted in disruption to local business significantly.
The Translink: Canada Line series is part of a campaign focused on bringing traffic, and of course, the business, back to “The Line”.
The map is well-identified, and as a visual, easily recognized within its market.
Title: "Shopping", "Restaurant", "Airport"
< width="420" height="672" src="/global//UserFiles/TransLink Canada Line restaurant. " alt="" />
< width="420" height="672" src="/global//UserFiles/TransLink Canada Line airport. " alt="" />
Credits:
Advertising Agency: Grey Canada, Vancouver, Canada

Creative Director: Alan Russell

Art Director: Leah Moy

Copywriter: Geoff Dawson

Additional credits: Maya Lange

Published: February 2010
