Below are the partial tallies of the major awards–Araw Creative Agency Award, Araw Advertiser Award, Araw Media Agency Award, Araw Production House Award–based on the rankings released by the auditors of PunongBayan & Araullo.
Check back for the full list of winners in the coming days.
FROM THE ARAW AWARDS RULE BOOK
"The Araw Media Category shall undergo the same judging process as the main Araw Awards categories, thus are subject to the same requirements, rules and submission details.
"The ARAW ADVERTISER AWARD, the ARAW AGENCY AWARD, the ARAW PRODUCTION HOUSE AWARD is given to the entrants that garner the highest scores based on the following point system:
FINALIST | 1 point |
BRONZE | 3 point |
SILVER | 5 points |
GOLD | 7 points |
BEST OF MEDIUM | 10 points |
"By its very nature, the Campaign category will have no Best of Medium award.
"For the Araw Advertiser Award, all categories may be included in the tally, including Media Araw and Craftsmanship Awards.
"For the Araw Agency Award, all categories may be included in the tally except for Craftsmanship Awards. Only Best Copy and Best Art Direction may be included.
"For the Araw Media Agency Award, only entries made in the Media Araw Awards may be included in the tally.
"For the Araw Production House Award, only entries made in the Craftsmanship Awards except for Best Copy and Best Art Direction may be included."
TOP 5 ARAW CREATIVE AGENCY TALLY BY METAL
Rank | Agency | Best of medium | Gold | Silver | Bronze | Finalist | Total Metals | Equivalent Points |
1 | TBWASMP | 0 | 12 | 13 | 15 | 23 | 40 | 217 |
2 | BBDO Guerrero/ Proximity | 1 | 8 | 10 | 19 | 24 | 38 | 197 |
3 | Leo Burnett | 0 | 0 | 3 | 23 | 21 | 26 | 105 |
4 | Ace Saatchi & Saatchi | 0 | 1 | 3 | 19 | 20 | 23 | 99 |
5 | Campaigns & Grey | 0 | 4 | 5 | 3 | 4 | 16 | 66 |
Total metals do not include finalists.
TOP 5 ARAW ADVERTISER TALLY BY METAL
Rank | Agency | Best of Medium | Gold | Silver | Bronze | Finalists | Total Metals | Total Equivalent Points |
1 | Pacific Paint (Boysen) Philippines, Inc. | 0 | 9 | 10 | 3 | 3 | 22 | 125 |
2 | Procter & Gamble | 0 | 5 | 3 | 10 | 5 | 18 | 85 |
3 | Primer Group of Companies | 0 | 1 | 4 | 10 | 2 | 15 | 59 |
4 | WWF Philippines | 0 | 0 | 1 | 12 | 8 | 13 | 57 |
5 | Bayan Telecommunications | 1 | 4 | 1 | 1 | 8 | 7 | 54 |
Total metals do not include finalists.
ARAW MEDIA AGENCY TALLY BY METAL
Rank | Agency | Gold | Silver | Bronze | Finalists | Total Metals | Total Equivalent Points |
1 | Media Contacts, Inc. | 1 | 0 | 0 | 0 | 1 | 7 |
2 | Zenith Optimedia Philippines, Inc. | 0 | 0 | 1 | 0 | 1 | 3 |
No winners for Best of Medium. Total metals do not include finalists.
TOP 5 ARAW PRODUCTION HOUSE TALLY BY METAL
Rank | Agency | Gold | Silver | Bronze | Finalists | Total Metals | Total Equivalent Points |
1 | Hit Productions | 1 | 2 | 2 | 2 | 5 | 25 |
2 | Revolver Studios Incorporated | 0 | 3 | 1 | 2 | 4 | 20 |
3 | Film Experts | 0 | 0 | 4 | 4 | 4 | 16 |
4 | Adphoto Inc. | 0 | 1 | 3 | 0 | 4 | 14 |
4 | Media Circuit Inc | 0 | 2 | 0 | 0 | 2 | 14 |
5 | RoadRunner Network, Inc. | 0 | 1 | 2 | 1 | 3 | 12 |
No winners for Best of Medium. Total metals do not include finalists.
The Araw Awards would like to give special thanks to: