ASIA-PACIFIC – NOVEMBER 2010 – The Asian Marketing Effectiveness Festival, a joint venture between Haymarket and the International Advertising Festival, will take place May 12 and 13, 2010 at the Pudong Shangri-La hotel in Shanghai, China.
The two-day festival will give delegates opportunities to learn and be inspired by the greatest minds in the field, see showcases of the best in marketing effectiveness, and honor the winning work at the award ceremony. The theme “unpacking effectiveness” will examine the definition of effectivenessin today’s marketing environment. The 2011 programme of seminars and breakout workshop sessions was developed by the ten-member Content Committee, made of ten leading industry figures led by Charles Wigley, Chairman of BBH Asia.
Entries for the 9th Asian Marketing Effectiveness Awards, which form part of the festival, can now be submitted at online. Judged by a panel of industry experts, the winners will be revealed at the prestigious awards ceremony on the evening of 13 May 2011 at the Pudong Shangri-La, honouring effective brand building from the Asia-Pacific region. In 2010, over 400 submissions were entered into the AME awards making it the largest regional marketing effectiveness competition in the region.
"Building on the importance and prestige of the AME awards, the Asian Marketing Effectiveness Festival will offer attendees a learning and discussion forum for marketing effectiveness and brand development as well as a networking platform for the industry," said Tim Waldron, Managing Director of Haymarket Asia. "We look forward to working with Cannes Lions, our joint venture partner in developing another great event for the region," he added.
Registration for the 2011 festival opens on November 17, 2010 at www.ame.asia.
