PHILIPPINES, MARCH 2011 – For the launch of limited edition Wendy’s Steakhouse Baconator in December, Aspac/Law put together a Western-themed campaign and a head-turning stunt to go with it.
"When we were thinking of the campaign, the thought of cowboys riding into town kept popping in our heads," said Kat Gomez-Limchoc. "Eventually, it lead somebody to say: ‘Wouldn’t it be great if the Wendy’s delivery rider could have his own special horse as he rode off delivering the wildest burger in town?’ And that’s how the rider became the medium AND the message!"
Watch the horse delivery bike video here.
CREDITS
Advertising Agency: Aspac/Law
Executive Creative Director: Kat Gomez-Limchoc
Creative Director: Boni Santos
Art Director: Bab Alina, Boni Santos
Copywriter: Missy Galang, Kat Gomez-Limchoc
Accounts: Miguel Ramos, Rissa de Guzman, Aleine Lagasca
Print Producer: Jen Bernardo
