BBDO Guerrero/Proximity Philippines announced the promotion of Francine Gonzalez to General Manager. She replaced Isabel "Belay" Santillan", who is leaving the agency to pursue new opportunities. Gonzalez was responsible for managing the agency’s Pepsico business before taking on the role of Client Services Director in 2007.
"Francine is one of the shining stars in the Philippine industry, and BBDO Guerrero/Proximity Philippines is enormously fortunate to have leadership of her caliber. Since she joined the agency she has demonstrated her ability to lead and develop client relationships and ensure the agency consistently delivers outstanding work across those relationships, said CEO Paul Roebuck.
"I’m looking forward to the challenge of taking on responsibility for one of the country’s and region’s leading agencies. The enormous challenges facing our industry, clients and the changing nature of consumption across the region mean that the role of creativity as a problem solver and business builder has never been more important and valuable to clients. It is an exciting time to be in our industry, and an exciting time to play a key role in forging a new future for our clients and the agency," stated Gonzalez.
