PHILIPPINES, SEPTEMBER 3, 2010 – BBDO Guerrero/Proximity Philippines won the overall Agency of the Year (AOY) award for the third year in a row, as well as wresting Best in Creative from TBWASantiago Mangada Puno. MediaCom, meanwhile, took over Mindshare’s four-year dominance in the Overall Media Excellence Award.
Held at The Blue Leaf at Fort Bonifacio last night, the 4As 2009 AOY awards night was full of energy and excitement as Luis Manzano took over hosting duties held by his father Edu Manzano last year. The younger Manzano co-hosted with Lilit Reyes, ECD of DDB Philippines, entertaining the audience with jokes and insights.
“The Agency of the Year has always been about recognizing 
bright ideas as captured in the work, and in the way we do 
things—proof of how we have responded to change,” says Mio L. Chongson, chairperson of 2009 AOY Awards.
"We’re thrilled to be chosen by the 4As as the country’s agency of the year – for the third year running," says BBDO Guerrero/Proximity Philippines Chairman and CCO David Guerrero. "This is never an easy or predictable show to win. We are really proud of a great all-round performance with finalists in every category. We are also aware that the level of competition was higher than ever this year with new winners in Industry Leadership, Management of Business and Market Performance. And in a time of great technological change and opportunity we know we have to keep running to keep up."
2009 WINNERS
Agency of the Year
Winner: BBDO Guerrero/Proximity Philippines
Finalists: DM9 JaymeSyfu, Leo Burnett, Publicis JimenezBasic, TBWASantiago Mangada Puno, BBDO Guerrero/Proximity Philippines
Best in Creative
Winner: BBDO Guerrero/Proximity
Finalists: Ace Saatchi & Saatchi, BBDO Guerrero/Proximity Philippines, DM9 JaymeSyfu, TBWASantiago Mangada Puno, WPP Marketing
Best in Management of Business
Winner: DM9 JaymeSyfu
Finalists: BBDO Guerrero/Proximity Philippines, DM9 JaymeSyfu, Ogilvy & Mather, Publicis JimenezBasic, TBWASantiago Mangada Puno
Best in Market Performance
Winner: Publicis JimenezBasic
Finalists: BBDO Guerrero/Proximity Philippines, DM9 JaymeSyfu, Leo Burnett, Lowe, Publicis JimenezBasic
Best in Industry Leadership & Community Service
Winner: Leo Burnett
Finalists: BBDO Guerrero, DDB Philippines, Publicis JimenezBasic, TBWASantiago Mangada Puno, Leo Burnett
Media Excellence Award – Best in Business Performance
Winner: MediaCom
Finalists: Touch DDB, PHD, Mindshare, MediaCom, Maxus
Media Excellence Award – Best in Media Creativity
Winner: Universal McCann
Finalists: MediaCom, Mindshare, PHD, Touch DDB, Universal McCann
Overall Media Excellence Award
Winner: MediaCom
Finalists: MediaCom, Mindshare, PHD, Touch DDB
Post Production Excellence Award
Winner: Underground Logic
Finalists: Post Manila, RoadRunner, Underground Logic
Radio Production Excellence Award
Winner: Hit Productions
Finalists: Hit Productions, Soundesign
Film Production Excellence Award
Winner: Production Village (Provill)
Finalists: 88Storey Films, Film Expert Inc. (Filmex), Media Circuit, Production Village (Provill), Unitel Productions
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