For the fourth year in a row, BBDO is The Gunn Report’s most awarded agency network in the world. It’s the network’s seventh win in the 11-year history of The Gunn Report.
DDB comes as a distant second with two such victories. This year, DDB lost to BBDO by 40 points.
Twenty-seven different BBDO offices contributed to this success, with work for 69 different clients. Its mantra, "the work, the work, the work" must still…work.
Six BBDO agencies were ranked among the Top 50 Most Awarded individual agencies in the world: Almap BBDO was no. 2, and no. 5 in the rankings of Interactive award winners; BBDO New York was no. 7; AMV BBDO ( no. 9); BBDO/Proximity Malaysia ( no.15); CLM BBDO ( no.29); and BBDO Argentina (no 44).
It also boasted the two most awarded print campaigns in the world: for Jeep (created by BBDO/Proximity Malaysia) and Alka-Seltzer (created by CLM BBDO). Moreover, it claimed the no. 9 most awarded TV commercial in the world, for Volkswagen by Almap BBDO, who also created the 11th best interactive ad of the year (for Greenpeace). Colenso BBDO’s Treehouse campaign for Yellow Pages finished as the no. 13 most awarded “All Gunns Blazing” (aka an Integrated campaign).
Contributing to the total score were 29 other offices all over the world, including BBDO Guerrero in the Philippines.
Points from every part of the world.
BBDO Worldwide CEO Andrew Robinson said in an internal memo, "I could not be more proud of this network, or more grateful to the extraordinary people who have worked so hard to make this happen."
The Gunn Report and Showreel of the Year is an annual publication detailing the most successful print and television advertising campaigns of the year. It is authored by Donald Gunn and Emma Wilkie, and published by Flaxman Wilkie. The first Report was published in 1999, and has since grown to be one of the most authoritative analyses of advertising campaigns worldwide, with findings republished in both industry journals (e.g. Advertising Age, Campaign) and mainstream newspapers (The Guardian, among others.)
