PHILIPPINES, AUGUST 23, 2010 – Lifestyle blogger Cecile Zamora-van Straten reported on her popular blog Chuvaness that U.S. magazine Nylon Guys ran Jake Cuenca’s Bench Body ads. The actor is shown wearing printed underwear in the July issue and briefs with neon piping in the July issue. The brand is also featured in the September issue’s Cheat Sheet advertiser promotion section which calls the brand’s low-rise hipster briefs the "ultimate pair: Seam-free and comfortable, with a barely there feel."
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Asked why Bench Body chose the publication, Ben Chan told adobo that the ad series is part of Bench Body’s global awareness campaign. "Having an ad in a U.S. mag not only gives value to our brand but moreover, instills Bench Body as an international player. The Chinese and Middle East markets place high premium on U.S. brands. Thus, being in a U.S. publication is a plus," said Chan.
