THE PHILIPPINES, SEPTEMBER 12, 2011: In celebration of its 25th year this month, Campaigns & Grey has come out with anniversary supplements in today’s broadsheets. A magazine inserted in issue of The Philippine Star and a special section in the Philippine Daily Inquirer each contain a set of articles, testimonials and client ads toasting the anniversary. The cover of the supplement features the most prominent personalities who have been featured in the agency’s campaigns over its history.
Campaigns & Grey has updated its identity to incorporate the Grey logo following the network’s acquisition of a majority stake in the agency last month.
The anniversary, themed "XXV Sparking Change", builds on the agency’s work this year. Campaigns & Grey has risen above the "Pilipinas, Kay Ganda" brouhaha and produced stunning work for clients such as Joy, Lacoste, Cortal, Ligo and most recently, Andoks.
A augmented reality (AR) print ad based on ideas from Publicis JimenezBasic and RocketScience was also released as a teaser over the weekend.
