After little more than 18 months of joining ZenithOptimedia, CEO Kiran Vaswani resigned and handed the reins to her managing director, Susan Dar.
Vaswani came on board in May 2008 to shore up the foundations of the seven-year old agency. After filling in key positions and marketing ZenithOptimedia as the only media independent focused on ROI, she quietly gave her employer notice in September 2009.
Her resignation becomes effective at yearend.
This was Vaswani’s first foray into the media agency business. Prior to ZenithOptimedia, she was the longtime VP and planning director at JWT.
When asked about her plans, Vaswani said she was going on a long break before deciding her next career move.
Taking over her responsibilities is Susan Dar, who joined ZenithOptimedia shortly after Vaswani did. She rose from the ranks from various ad agencies, as VP for Media at FCB and Media Director at JWT and Aviacom.
