THE PHILIPPINES, OCTOBER 14, 2011: About BPI Auto Loan with free car insurance, that is.
Christopher Lao, whose outburst on GMA News in August showed him ranting that he was “not informed” of the depth of a flooded street, is now a commercial star.
Lao instantly received a flood of ridicules and taunts from social media users when the clip was aired on TV and uploaded on YouTube. He was vindicated when a former UP Law School dean and his classmates later defended him and vouched for his character.
While initially uncomfortable when McCann Worldgroup agency MRM Philippines approached him for the BPI Auto Loans ad in September, Lao said that he came to a realization and simply “won’t think of what other people will say anymore.”
BPI Auto Loans come with free car insurance, including acts of nature coverage. The commercial was launched Thursday night through BPI’s YouTube channel. The spot is also expected to run in cinemas.
Lao plays himself in the TV commercial disguised as a news item, with an actor playing a reporter interviewing him along a flooded street, similar to the original report. The ad, said Lao, is his way of “saying yes to life”, adding that something good finally came out of the controversy. “It became an opportunity. I can now pay the tuition of my daughter.”
MRM latched on to an appropriate viral story to drive home its message. It seems that this time, Lao will have the last laugh.
Source:
CREDITS:
Client: BPI Family Savings Bank
Product: BPI AutoLoan
Agency: MRM Philippines
Deputy ECD: Budjette Tan
Creative Director: Ron Roman
Copywriter: Chino Jayme
Art Director: Bojo Torres
Managing Director: Donald Lim
Accounts: Rose Natanauan-Gonzales, Mattel Soliven, Pat Cortes, Leona Bedonia, Kichi Madlansacay
Social Media: Bea Atienza, Aiza Tsang, Elaine Uy
Production House: Orange House
Director: Gerald Santos
