GLOBAL – JULY 2011 – Multidisciplinary agency Cloudfactory, which opened just this year, has its feet in Amsterdam and its head in the clouds. With its recent been appointment for the European re-launch of the 40-year-old US sports brand PONY, Cloudfactory will introduce Cloudfactory’s creative craftsmanship to the Netherlands and beyond.
The agency has been tasked with refreshing PONY’s brand identity, create in-store material and develop a 360 campaign. The first introduction of the work will be presented during the brand trade show Bread&Butter in Berlin on July 6 to 8 with a show and installation.
Cloudfactory was established by Jessica Kersten and Olivier Teepe to inject thoughtfulness and creative craftsmanship into the processes of product design and brand creation. The factory brings together 16 international creatives from the worlds of copywriting, photography, digital, cookery, music, art direction, technology, planning, film making, design, and styling. Beyond the creative society, Cloudfactory also has a limited edition collection label with a collective of craftsmen creating products and stories.
