ASIA-PACIFIC – SHANGHAI, CHINA, FEBRUARY 2011 – To usher in the Year of the Rabbit, DDB China Group has launched a festive, interactive online minisite at www.ddbchina.com/CNY2011 that allows users to create their own virtual families of rabbits in celebration of a prolific new year.
Participants will be able to breed virtual rabbits by choosing “parents” from existing rabbits already created by other users within the site, and have a chance to personalize their baby rabbit. Each rabbit will have a combination of designs in a traditional Chinese paper-cutting style with a unique color. Participants will be able to watch their rabbits “breed” and keep track of how many family members their rabbit is related to – children, grandchildren, brothers, sisters, and cousins – as well as the identities of the people who have created them.
“We invite everyone to participate and breed a little Social Creativity with DDB China Group this Chinese New Year,” said Dick van Motman, President and CEO of DDB Greater China Group. “We hope users will enjoy this innovative way to spread new year greetings!”
