Following a three-way pitch, DDB Philippines wins the BELO Medical Group account.
Susan Dimacali, President of DDB Philippines, shares, "A big part of the win wasn’t only the strategy or the out-of-box creative solutions, it was also about chemistry. Client liked the energy of the DDB team, and could see how engaged and how much fun we were having with the brand.”
The decision was handed down by a five-man panel that included Vicky Belo, one consultant, and three marketing executives.
Other agencies that participated in the pitch were BBDO Guerrero & Lowe Manila.
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