ASIA-PACIFIC, JANUARY 4, 2010 – DM9 JaymeSyfu is the highest-ranked in Asia in the Bestads Top Agency Rankings 2010 of the ad website Bestadsontv.com. New Zealand agencies Colenso BBDO, Auckland and DDB New Zealand lead the global tally, which sees AMV/BBDO (UK), Wieden + Kennedy (US) and Clemenger BBDO (AU) in third to fifth places.
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According to Campaign Brief Asia, the Bestads Ranking gives two points to the Week’s Best TV ad for its agency, creatives, client, production company and country, and one point for the print, outdoor, radio and interactive.
The United States is the top country with 236 points. The United Kingdom is a distant second with 188 points, followed by Australia (185), New Zealand (124), France (79) and Canada (66). In Asia, India is ranked highest with ninth place with 44 points. Other Asian countries in the top 20 include Singapore(21) which tied with Germany in the 13th spot, and Philippines and Thailand (18) tied with Belgium in 15th, and Hong Kong, Romania and Sweden (15) in the 16th spot.
Sponsor
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The top client was Volkswagen, followed by Cadbury, McDonald’s, and a tie between Amnesty International and Coca-Cola. The top production company is Smuggler (US/UK), with Stink (UK), and a tie between Prodigy Films (NZ/AU) and The Sweet Shop (NZ/UK/US) rounding out the top three.
The agency rankings of the top 10 countries follows.
UNITED STATES
1. Wieden + Kennedy, Portland (21 points)
2. Crispin Porter + Bogusky, Boulder (12)
3. Young & Rubicam, New York (10)
4. BBDO New York (9)
5. Droga5, New York (8)
6. DDB Chicago (7)
6. Goodby Silverstein & Partners, San Francisco (7)
6. Leo Burnett, Chicago (7)
6. TBWAChiatDay, New York (7)
10. JWT New York (6)
UNITED KINGDOM
1. AMV BBDO, London (22 points)
2. Mother, London (14)
3. DDB London (13)
4. BBH London (12)
5. Fallon, London (11)
6. RKCR/Y&R London (10)
7. Wieden + Kennedy, London (7)
8. CHI and Partners (6)
8. Saatchi & Saatchi, London (6)
10. Anomaly, London (5)
10. M&C Saatchi, London (5)
10. TBWA London (5)
AUSTRALIA
1. Clemenger BBDO, Melbourne (18)
2. DDB Sydney (13)
3. Grey, Melbourne (12)
4. BMF, Sydney (8)
4. JayGrey, Sydney (8)
6. Leo Burnett, Sydney (7)
6. The Campaign Palace, Sydney (7)
8. The Brand Agency, Perth (6)
9. DDB Melbourne (5)
9. Three Drunk Monkeys, Sydney (5)
NEW ZEALAND
1. Colenso BBDO, Auckland (29 points)
1. DDB New Zealand (29)
3. DraftFCB, Auckland (10)
4. Saatchi & Saatchi, Auckland (9)
5. Clemenger BBDO, Wellington (6)
5. Ogilvy, Auckland (6)
5. Publicis Mojo, Auckland (6)
8. Barnes Catmur & Friends, Auckland (4)
9. Droga5 New Zealand (3)
9. M&C Saatchi, Auckland (3)
9. TBWATequila, Auckland (3)
FRANCE
1. BETC Euro RSCG, Paris (12 points)
2. TBWA Paris (10)
3. CLM BBDO, Boulogne Billancourt (7)
4. Grey, Paris (6)
5. Young & Rubicam, Paris (5)
6. Fred & Farid, Paris (4)
6. Saatchi & Saatchi, Paris (4)
8. Leo Burnett, Paris (3)
8. Ogilvy & Mather, Paris (3)
CANADA
1. Rethink, Vancouver (7 points)
2. DDB Canada, Montreal (4)
2. Saatchi & Saatchi, Toronto (4)
2. Sid Lee, Montreal (4)
5. BBDO Toronto (3)
5. Cossette West, Vancouver (3)
5. Grey Canada, Toronto (3)
BRAZIL
1. Almap BBDO, Sao Paulo (7 points)
2. Neogama BBH, Sao Paulo (6)
3. BorghiErh/Lowe, Sao Paulo (5)
4. age. Comunicacoes, Sao Paulo (4)
5. DDB Sao Paulo (3)
5. Filadelfia, Belo Horizonte (3)
5. Y&R, Sao Paulo (3)
SOUTH AFRICA
1. Lowe Bull, Cape Town (6 points)
1. Y&R Johannesburg (6)
3. Ogilvy, Cape Town (5)
4. FoxP2, Cape Town (4)
4. Lowe Bull, Johannesburg (4)
4. Volcano, Johannesburg (4)
INDIA
1. DDB Mudra Group, Mumbai (8 points)
2. Ogilvy & Mather, New Delhi (5)
3. JWT India (4)
4. McCann Worldgroup, Mumbai (3)
4. Ogilvy & Mather, Mumbai
NETHERLANDS
1. DDB Amsterdam (5 points)
2. Wieden + Kennedy, Amsterdam (4)
3. 180 Amsterdam (3)
