Following the success of WordKill, Dual Action Blender rolls out another game for MySandbox.
While WordKill had players trying to save Kenny, Hookup puts their sweet-talking skills to the test.
Launched last week at www.mysandbox.com/hookup, the game treats the smoothest talkers to weekly prizes including fancy dinners and date packages. It’s a romantic get-away trip for two to Boracay for the king of the hill.
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The challenge lasts three weeks with new scenarios introduced weekly to keep the interest level high. The first two scenarios are “Club” where you have to get the girl’s number and “Office” where the goal is to get the guy to ask you out.
Developed from scratch by Dual Action Blender, Hookup promises the same originality.
“SMART wanted original content that would draw you in. With WordKill, we tapped the popularity of the puzzle genre. Hookup is closer to choose-your-adventure,” explains Ricky Santillan, the agency’s Head of Creative.
“We are curious to see which pulls best," Santillan adds.
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Drive to site is done by banner ads, also developed by the agency, which run on sites ranging from Friendster and Multiply to MSN’s iCafé property.
For details on Dual Action Blender, go to www.dualactionblender.com.
