Estee Lauder Singapore reappoints Blugrapes as Social Media Agency

Singapore, August 24, 2011: Estee Lauder today announced the reappointment of Blugrapes as its Social Media agency in Singapore for 2011-2012.

Blugrapes will continue to be in charge of managing Estee Lauder’s social media activities by providing strategic and management services on social media platforms such as Facebook. This includes direction on strategic development, content creation, media optimization and development of application solutions.

The agency has been managing the Estee Lauder Singapore Page since late 2010 and was re-engaged following a closed door pitch.

“We’re glad to reappoint Blugrapes as our Social Media agency. They have provided strategic and valuable insights when it comes to integrating traditional and social media marketing and we are confident that with this reappointment, the Estee Lauder Singapore social media community will be even more engaged and exciting” says Jo Yong, Brand General Manager of Estee Lauder, Singapore.

"This is an exciting year for social media marketers and Blugrapes will work closely with the great team at Estee Lauder Singapore.  We will bring our latest social media solutions to propel the brand to new heights in social media engagement," said Ryan Lim, Business Director of Blugrapes.

“Social media continues to make its mark as one of the most effective platforms for brands to directly engage with their consumers. As marketers better understand the medium and the expertise needed to truly leverage it, we hope to bring tremendous innovation to enable long-term engagements and interactions between the best brands and their growing online communities,” Ryan added.
 
Join the Estee Lauder Singapore community here: http://www.facebook.com/EsteeLauderSG