ASIA-PACIFIC – SINGAPORE, JANUARY 21, 2011 – With the recent addition of Transitions, DXO MINDEF, Popeyes and Singapore Institute Management, Cheil Singapore recently added four new senior staff to its talent pool. Cheil happily welcomes Derek Chia as Creative Director, Nicholas Leong as Business Director, Aaron Gomez as Interactive Director and Janice Koh as Head of Client Services. Altogether they bring 51 years of Singapore-based experience with blue chip clients to Cheil.
Derek Chia has over 15 years in the industry at a variety of top-notch agencies including McCann Erickson, Leo Burnett, Euro RSCG, Dentsu and Publicis. A few of his big name accounts include Canon, Overseas Union Bank, Volvo and Toyota.
“Knowledge is king,” stated Nicholas Leong, Cheil’s newly appointed business director. “Whether I am developing a strategy, writing an ad, or selling a campaign, I know that knowledge is the only edge that can guarantee results.” And, he has been producing results for over twenty years for clients such as BMW, Tiger Beer and Resorts World Sentosa.
Aaron Gomez is a true digital evangelist with nine years of digital experience and a strong business acumen. He has worked on Nokia, Heineken, Shell, Tiger Beer, Navy, LG, SMU and Audi. Going forward, key focus areas will be content management, online game publishing, e-commerce, digital advertising and new innovative technologies.
Janice Koh, Cheil’s new head of Client Services, will be ensuring that Cheil’s current and new clients receive the highest level of service. Janice takes a customer-first approach and has worked on clients including Nokia, Electrolux, Unilever, Procter & Gamble and Johnson & Johnson. She started her career at Millward Brown, later switching to the agency side and working at Publicis Singapore, LoweWorldwide and TBWA/Tequila.
“The experience the new team brings will add a new dimension and perspective to all our clients,” explained senior account director Nalla Chan. “We needed change, we needed new blood.”
Established in 2005, Cheil Singapore is regional headquarters of Cheil Worldwide—the 16th largest advertising agency in the world and headquartered in Seoul, South Korea.
