Mountain View, CA – Friendster, Inc. announces a new multi-year strategic partnership with Yahoo! Southeast Asia designed to benefit their users via the launch of integrated product features and promotional initiatives across both the Friendster and Yahoo! web properties. The new relationship will also foster new user registrations and increase user activity for both companies. Yahoo! is the leading provider of web mail, instant messaging and other content and services throughout Southeast Asia, and Friendster is a leading social network in Southeast Asia with over 90 million registered users, with 90 percent of its daily traffic coming from the same region.
The Friendster and Yahoo! Southeast Asia strategic partnership includes:
1. The Friendster Application for Yahoo!’s Homepage and the Yahoo! Toolbar – Friendster just launched a new application that allows users to quickly and conveniently check their Friendster network activity and perform other key Friendster activities directly from their Yahoo! homepage, or from a user’s browser-based Yahoo! Toolbar.
This Friendster application is now available on Yahoo! homepages in Indonesia, Singapore, and the Philippines and in Malaysia in early 2010.
The Friendster application on Yahoo! can be installed via
http://m.www.yahoo.com/add?yapid=YUlBdv5g or by clicking on the Friendster tab on the left side of the Yahoo! homepage.
2. Yahoo! Promotional Placements on Friendster – Friendster has launched a series of custom, premium promotional placements on the Friendster.com website to promote Yahoo! Web Mail, Yahoo! Messenger and additional Yahoo! products and services over time.
3. Customized Friendster Search Results on Yahoo! – In early 2010, Friendster will launch new enhanced Yahoo! search results for both Friendster member profiles and the Friendster Fan
Profiles used by celebrities, artists and organizations, making Friendster results on Yahoo! Search more visible, useful, and engaging.
4. Publishing Friendster Updates in Yahoo! Accounts – In early 2010, Friendster will give its users the ability to publish Friendster network activity from a user’s “Stream” on Friendster to Yahoo! Messenger and other Yahoo! properties.
Full implementation of the partnership initiatives will be in early 2010.
Says David Jones, vice president of global product at Friendster, “Our new relationship, integration and cross-promotional efforts with Yahoo! will help build stronger links between two large and leading web properties in Asia for the benefit of both user bases, and will enable Friendster and Yahoo! to continue expanding our respective online communities in Southeast Asia.”
“Working together with Friendster ensures Yahoo! remains relevant to people by offering the best online content and experiences. This is a major milestone in the Yahoo! Open Strategy, our combined services will enrich the online environment allowing people to get more done faster and in a single place,” said Ken Mandel, vice president and managing director, Yahoo! Southeast Asia.
adobo magazine. The Word on Advertising.
