ASIA-PACIFIC – SINGAPORE, NOVEMBER 2, 2010 – Grey Group’s brand activation arm in India, G2rams, has won the mandate for Reebok’s ZigTech running shoes, the brand’s most technically advanced running and training shoes.
G2rams India has created ‘Reezig Activity Circuits’ where potential buyers get an opportunity to complete a specially designed activity module called “The Reebok Energy Circuit”, wearing ZigTech shoes. The Reebok Energy Circuit will be created at gymnasiums and malls across Delhi, Mumbai and Bangalore.
ZigTech’s unique lightweight soles absorb impact from the heels thus propelling the athlete forward with every step. This new innovation is set to reduce wear and tear of up to 20% on key leg muscles, thereby enhancing quality workout and performance.
Commenting on the win, Sameer Mutreja (pictured), Managing Director, G2rams India said, “This platform also allows consumers the opportunity to compare ZigTech with regular running shoes and impress the wearer on the technological ability of the shoes to reduce stress, wear and tear in the user’s musculature in their lower legs.”
