BUSAN — The entry deadline for AD STARS is just a month away.
AD STARS 2015 is accepting entries for advertising and digital videos from across the world via www.adstars.org until May 15, 2015.
Entries are classified into total of 21 categories: 4 new digital video sections, including Branded Information Videos, Branded Entertainment Videos, Branded Viral Videos and Campaign Videos, as well as 17 advertising sections, PSA, Film, Print and Outdoor.
Entries go through online preliminary judging and on/offline final rounds judged by panels of 230 advertising experts from 60 countries. Approximately 2,000 entries (the top 15%) will be accorded the privilege to advance into the final round and be put on display at Busan BEXCO this August. Winners will be awarded trophies, with one in the PSA category and another in the Product and Service category with the prize of 10,000 US dollars each.
The digital videos section, the new addition to AD STARS this year, limits entry to branded videos. A branded video, according to the AD STARS Organizing Committee, is a video clip produced or paid for by a business or organization to promote its brand aiming to build brand loyalty by entertaining and eliciting participation by consumers. Videos may be entered regardless of its format and platform as long as the requirements are met.
In its 8th iteration this year, AD STARS will be held in Busan from August 20 to 22 showcasing extraordinary advertising masterpieces from all around the world vying for the Grand Prix.
