ASIA-PACIFIC, AUGUST 17, 2010 – Grey Mumbai has won the advertising business for Adani Township and Real Estate Co., a part of the Adani Group. The Group has grown from being a trusted trading house to a diversified conglomerate. its business canvass includes edible oil, logistics, power generation, coal, oil and gas exploration, gas distribution, real estate, ports, special economic zones and IT-enabled services.
The assignment begins with the launch of Gujarat’s largest township spread across 572 acres in Ahmedabad. The township will consist of a 9-hole executive golf course, premium social club facilities, high rise residential spaces, luxurious villas, commercial office spaces, large format retail, educational centers, leisure and recreational spaces, sports facilities and hospitality space.
This account was won in a multi-agency pitch which included various agencies of national acclaim.
Speaking on the win, Hari Krishnan, VP & Branch Head, Grey Mumbai said, “It’s a real pleasure and a privilege to be chosen by the Adani Group, one of the most dynamic, ambitious and respected corporate entities in India. This win can be attributed to our understanding of the category and the consumer and our refreshing creative approach. We demonstrated the difference that integrated marketing can do in a category like this. We look forward to this exciting partnership.”
Added Jishnu Sen, COO, Grey India, “It’s great to see the momentum we created is continuing. This is a year of hits! Great evidence that our strategy is working – I am sure it will continue. Watch this space.”
The spokesperson from Adani Township and Real Estate said, “Grey’s strategy was very sound and the ideas they presented were very refreshing well thought out. They have understood our brief very well. We look forward to making our township becoming a premier real estate destination in partnership with Grey.”
The expansive Shantigram township will include a 69-acres 9-hole executive golf course, a premium social club, cricket stadium and athletic arena. The township offers a wide choice of residential apartments ranging from 2 to 5 BHK (Bedroom-Hall-Kitchen) high rise apartments to super luxurious villas. This project design includes several water bodies and huge open spaces. Several renowned architectural firms are involved in this landmark project which will be launched soon.
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