ASIA-PACIFIC – Property giant Vanke Shanghai has handed the company’s corporate branding duties to Grey Shanghai for its high service standard in both the strategic and creative output in the “Le Chateau” project won earlier in the year. Grey Shanghai is the group’s agency of record for corporate branding for the last eight years and the win extends the strong partnership.
Grey Shanghai has been charged with the strategic brand planning and management of Vanke Shanghai’s corporate image. Synchronizing with Vanke’s brand direction, Grey Shanghai will help strengthen the company’s brand value in the Shanghai market and at the same time, help integrate the company’s property projects in Shanghai on brand level to support sales. Another key task would encompass brand communication and for internal staff.
Bernard Wong, Grey Shanghai’s General Manager, said, “The win via direct appointment is a bullet-proof statement of our team’s consistent and long-term commitment in contributing to Vanke’s successful branding. We will do our best to exceed Vanke’s expectation by building a stronger Vanke branding in Shanghai market.”
Danny Mok, CEO of Grey Shanghai and Hong Kong, said, “I am more than pleased to see our extended partnership with Vanke. The win reflects Vanke’s high recognition and trust in our team. It paves the way to building an even stronger Vanke brand via both national and local market level. I am expecting to see an even more seamless working relationship of the two companies in the future.”
