Harrison Communications, the affiliated agency of McCann Worldgroup, has downsized and declared certain positions redundant.
This was confirmed by Managing Director Maricel Arenas, who spoke to adobo as the rumors hit the streets.
The word is that the agency took a hit on an undisclosed piece of Globe Telecoms business. All of Globe’s ad agencies sign non-disclosure agreements and are keeping mum on the movements in this multi-level account. According to one undisclosed source, Publicis JimenezBasic seems to be streaming more of the Globe business its way.
Harrison Communications is the lead ad agency for Globe, one of the country’s largest telcos and biggest advertisers. Any movement out of the agency negatively affects its financial position.
Arenas remarked, “We’ve always been strong, financially prudent, and well-managed business. The employees involved have been compensated fairly.”
With a note of confidence she added, “We are pressing on creating effective work that’s engaging targets and generating good business results. I am confident we will get through this bump.”
Arena’s co-managing director in Harrison, Dino Laurena, was recently seconded to Universal McCann, Worldgroup’s media agency. His transfer should provide some relief to the nervous nellies keeping an eye on Harrison’s overhead.
