ASIA-PACIFIC – SYDNEY, AUSTRALIA, DECEMBER 9, 2011: JWT Sydney has worked with the homeless to launch a powerful campaign for community organization Youth Off The Streets. Created to raise awareness about youth homelessness in Australia, the TVC airs on free-to-air networks nationally.
"We worked with a group of homeless people in Sydney who were willing to share their stories and experiences, in an effort to challenge the attitudes of indifference to youth homelessness in Australia and improve the lives of young people living on the streets," said JWT Sydney executive creative director Mark Harricks.
The campaign consists of 30-second TVCs and 45-second videos for inclusion on the Youth Off The Streets website with the campaign theme line: "They need your help, but know who needs it more."
Established by Father Chris Riley in 1991, Youth off the Streets has assisted more than 50,000 homeless young people to make positive life choices.
CREDITS
Agency: JWT Sydney
Executive Creative Directors: Angus Hennah and Mark Harricks
Senior Copywriter: Simon Armour
Senior Art Director: Heather Sheen
Agency Head of TV: Damien Whitney
Director: David Rittey Production House: Exit Films
Producer: Kate Downie
DOP for ’Pop’ and ‘Couple’: Lachlan Milne
DOP for others: Ashleigh Carter
Editors: Phil Horne and Jesse McElroy
Camera Operator: Jesse McElroy
Post Production: Engine
Sound: Nylon
Significant Contribution: Jesse McElroy
Senior Planner: Mary Perebzak
Group Account Director: Anne Gibson
Account Director: Rachel Kinder
Senior Account Manager: Alana McMillan