ASIA-PACIFIC – SINGAPORE, SEPTEMBER 15, 2011: Independent marketing agency iris has appointed Andy Gould as Group Account Director, overseeing clients including Audi, Heineken, DKNY Jeans, Emirates Airlines and Tiger Beer. Gould joins from LightBlue, Dubai where he was business director.
Gould will also lead the agency’s experiential business, which saw iris pick up 4 PMAA awards for Heineken last month. At LightBlue, Gould created ‘brand adventures’ for clients such as Diageo, Sony Playstation, and Nivea, using retail, promotions, sponsorship and events. He will report to iris Singapore’s managing director Craig Mapleston.
Among Gould’s key achievements is winning the pitch for the launch of Johnnie Walker Double Black, which included creating a world first at Dubai airport, incorporating real-life sampling and augmented reality mentoring. He also created the ‘Yaris..Y Not?’ platform comprising a series of unique consumer engagements for Toyota, and while working for agency Face2Face, prior to LightBlue, he developed the ‘Keep it Real’ music platform culminating in the ‘Gig on the Green’ festival for Heineken, a first in the UAE.
Craig Mapleston, managing director of iris Singapore said: “Andy is a fantastic addition to the iris Singapore team. He comes with a unique blend of through the line experience, from ATL, retail, digital and experiential marketing. He is a strategic thinker and his experience shows that he knows how to create communications that create value for consumers and brands. With his experience across automotive, alcohol and fashion, and a really positive attitude, he’s going to be the ideal fit for the agency and our clients.”
Andy Gould said: “The decision to join iris Singapore was one of the easiest decisions I’ve ever made. It’s one of those opportunities that you grab with both hands. iris’ reputation for producing extraordinary work whilst maintaining a culture that is proudly independent is well known. So this coupled with the opportunity to work alongside world-class brands, great people and in a region that is setting the pace globally was simply too good to miss.”
iris’ award-winning Singapore operation, which serves as a strategic hub for Asia Pacific, is now a 80-strong office working with global blue-chip brands such as Diageo, Audi, Sony Ericsson, Tiger and Coca-Cola.
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