ASIA-PACIFIC – SINGAPORE, MARCH 3, 2011 – Award-winning integrated agency iris Singapore has appointed Lisa Mehydene as group account director, the agency’s third hire in the past month.
Mehydene joins from one of Dubai’s leading independent agencies Expression and will start this week, reporting in to the agency’s managing director Craig Mapleston. She was one of 70 candidates to apply following the launch of the agency’s mock recruitment site iQuit.com.
Mehydene will drive several of iris’ key accounts, which include Audi, Asia Pacific Breweries and Emirates. She brings 10 years of experience gained at some of the world’s leading agencies including Y&R and Rapp, where she developed campaigns for brands such as Land Rover, Carling, Harvey Nichols, Air France, MasterCard and Unilever.
Craig Mapleston, managing director at iris, said: “We’re really pleased to have Lisa join us, she not only totally gets iris but she embodies the iris spirit – creative, focused, fearless, likeable and not afraid to do things differently to get great results.”
Mehydene said: “I am very excited to be joining iris – iris is leading the field out here, they’ve not only got some great clients but they’re doing totally unique work for them. That’s what makes them so interesting.”
iris’ Singapore operation works with global blue-chip brands including Diageo, Unilever, Tiger, Heineken, Sony Ericsson, Audi and Emirates. The agency launched in 2006 and serves as a strategic hub for Asia Pacific. It is now 65-strong, making it one of the fastest-growing agency networks in the region.
