ASIA PACIFIC, NOVEMBER 24, 2010 – Havas Media flagship agency MPG has appointed Jason Lee as Global Associate Director of strategic initiative for Hyundai-Kia account.
Based out of MPG Singapore, Lee will work on the Hyundai-Kia business and will report to Martin Dufty, the global account director of Hyundai-Kia. He will be a key member of the global team servicing Hyundai-Kia and will be overseeing the services provided by
MPG to Innocean, across a broad range of projects and job types.
Commenting on his appointment Vishnu Mohan, CEO of Havas Media Asia Pacific, said: “Jason is an extraordinary talent when it comes to strategic planning and brings a wealth of experience from Korea, one of the most digitally advanced markets in Asia. His in-depth understanding of the market and extensive experience handling global accounts of Korean conglomerates like Hyundai-Kia makes him a valuable addition to our regional operations.”
Jason has ten years of experience in the media industry both on the client side as well as with agencies. He was most recently the Account Supervisor of Overseas Media Team at Innocean Worldwide in Korea, where he was responsible for partnerships with global media agency networks in developing strategies and plans for global, regional and local campaigns.
Starting his career with Hyundai in 2000 Jason has also had stints with JWT Korea and LG AD. Some of the brands he has worked in his career include Nike, McDonalds, Allianz, Nestle, Schick, Ford, Jaguar and Olympus.
