Singapore – Newly-promoted to CEO of BBH Asia Pacific, John Hadfield, takes on the role after four and a half years as Managing Director. Hadfield will report directly to Group CEO Simon Sherwood.
Previously with BBH London, Hadfield joined in 2003 to run the Unilever Personal Care Business across Europe, working on products like Lynx/Axe and Impulse.
Said Charles Wigley, Chairman, BBH Asia, “It’s fantastic when someone’s next steps are so clear. John’s record here has been exemplary against all counts – the work, the business, the spirit of the company.”
With Hadfield as Managing Director, the BBH Asia Pacific business tripled in size and was one of the most successful agencies in the region.
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BBH has recently landed a number of coveted accounts including global appointments for the Singapore Tourism Board and Perfetti Van Melle’s Chupa Chups. Accounts include regional work for The Coca Cola Company, Bloomberg Television and Unilever’s SURF laundry detergent.
In the region, BBH Asia was named Creative Agency of the Year 2009 by MEDIA Magazine. BBH Asia Pacific was made Agency of the Year 2008 by Ad Asia Magazine.
adobo magazine. The Word on Advertising.
