JWT’s Top 10 Marketing Trends of 2010 in the Latest adobo magazine

In its March-April issue, marketers will find almost prescient advice from JWT’s planning gurus, in the top 10 trends of 2010. 
Predicted by Ann Mack of JWT Intelligence, consumers find comfort in the brands that offer stability, use tools that allow them to learn more about products, prefer real-time delivery of information and many more. Given a local interpretation by JWT Manila’s Pam Garcia, the trends take on a meaning that any marketer, from newbie to professional, can easily grasp.
Other must-reads in this new issue: our cover story on the world’s most influential ad man, David Droga , founder of Droga5. Plus the marketing of the Philippines’ presidential candidates and the exclusive peek into the lives of the Philippine’s major print publishers. Namely, Sandy Prieto-Romualdez of Philippine Daily Inquirer, Miguel Belmonte of Philippine Star and Lisa Gokongwei-Cheng of Summit Publishing.
To complete the picture of the print media, the issue comes with the free Print Publications Showcase 2010.
And what’s adobo magazine without the regular features marketing and ad practitioners have come to rely on? Each page is packed with news, reviews, analysis and developments in media, marketing, advertising.

Adobo, the word in advertising, is a bimonthly publication that’s available in National Bookstores, Fully Booked and your favorite newsstands.  Readers in Southeast Asia can also find a copy in Basheer bookstores in Hong Kong, Singapore, Kuala Lumpur, Bangkok and Jakarta.  

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