ASIA-PACIFIC – SINGAPORE, SEPTEMBER 2011: Riding on the overwhelming success of KFC’s egg tart released last year, Grey Group Singapore has launched a campaign for the third variant of the international food chain’s winning desert – Double Chocolate Egg Tart.
“Double the chocolate, double the pleasure” is the catch phrase for the campaign, for which Grey has produced a television commercial, print ads in English, Malay and Mandarin as well as a bus stop poster.
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The egg tarts are made from an authentic Macau recipe and baked freshly daily.
