Advertising and film-making have become so close, the lines are getting blurry.
The 33rd Gawad Urian 2010 winners announced last April 29 was a who’s who of the indie film industry and the ad world. The big winners of the night were ad industry veterans and Cannes winners Brillante Mendoza (Best Picture, Best Director and Best Sound for Kinatay and a Best Actress tie for Rustica Carpio and Anita Linda and Best Production Design for Lola) and Raymond Red (Best Cinematography, and Best Supporting Actor and Actress nods for his actors for Himpapawid).
Erik Matti, another TV ad veteran scored a Best Music win for The Arrival. Pepe Diokno’s Engkwentro also got a nod for Best Editing. Industry veteran Armida Siguion Reyes received the Natatanging Gawad Urian lifetime achievement award.
All the major winners at the Gaward Urian were screened at the recently concluded adobo@night film festival, a showcase of the best indie films of 2009.
Kudos to the Manunuri ng Pelikulang Pilipino for recognizing the excellence of Filipino independent films.
adobo magazine. The Word on Advertising
