GLOBAL, JANUARY 2011 – Online Asia-Pacific advertising rankings site The Creative Rankings ended 2010 with its top spots dominated by Australian agencies. The rankings are based on seven of the most important regional and global award shows: ADFEST, Asia Marketing Effectiveness, Cannes Lions, Clios, D&AD, One Show and Spikes Asia.
Leo Burnett came out on top of the networks charts. Andy DiLallo, Jay Benjamin and Michael Canning of Leo Burnett, Australia topped the creatives list, but Dentsu Japan led the agency rankings, followed by Leo Burnett, Australia. In the country rankings, Australia and Japan had a one-two finish. India, New Zealand, Singapore, Hong Kong, China, Thailand, the Philippines and Indonesia round out the top 10 countries.
Canon, Uniqlo, CEPF, Yellow Pages and Verbatim were the top brands; the leading sector was Public Services & Non-Profit Organizations.
THE CREATIVES:
1. Andy DiLallo (Leo Burnett/ Australia)
2. Jay Benjamin (Leo Burnett/ Australia)
3. Michael Canning (Leo Burnett/ Australia)
4. Kieran Antill (Leo Burnett/ Australia)
5. Steve Back (Saatchi & Saatchi/ Australia)
6. Nick Worthington (Colenso BBDO Aim Proximity/ New Zealand)
7. Dave Bowman (TBWA/ Australia)
8. Kieran Ots (Leo Burnett/ Australia)
9. Toby Talbot (DDB/ New Zealand)
10. Vince Lagana (Saatchi & Saatchi/ Australia)
10. Steve Jackson (Saatchi & Saatchi/ Australia)
12. Yoshihiro Yagi (Dentsu/ Japan)
13. Ant Keogh (Clemenger BBDO/ Australia)
14. Connie Lo (Leo Burnett/ Hong Kong)
15. Cyrus Ho (Leo Burnett/ Hong Kong)
16. Eddie Booth (Leo Burnett/ Hong Kong)
17. Jojil Jacob (DDB/ Singapore)
18. Hiroki Nakamura (Dentsu/ Japan)
18. Joey Chung (Leo Burnett/ Hong Kong)
18. Briam Ma (Leo Burnett/ Hong Kong)
18. Kenny Ip (Leo Burnett/ Hong Kong)
18. Leo Young (Leo Burnett/ Hong Kong)
18. Alfred Wong (Leo Burnett/ Hong Kong)
18. Wen Louie (Leo Burnett/ Hong Kong)
25. Agnello Dias (Taproot India/India)
Sponsor
25. Santosh Padhi (Taproot India/India)
25. Thirasak Tanapatanakul (Creative Juice/Thailand)
28. Marcus Rebeschini (Y&R/Singapore)
29 Thomas Yan (DDB/Singapore)
29. Neil Johnson (DDB/Singapore)
AGENCIES
1. Dentsu (Dentsu/ Japan)
2. Leo Burnett (Leo Burnett/ Australia)
3. Colenso BBDO (BBDO/ New Australia)
4. Saatchi & Saatchi (Saatchi & Saatchi/ Australia)
5. Clemenger BBDO (BBDO/ Australia)
6. Leo Burnett (Leo Burnett/ Hong Kong)
7. Ogilvy & Mather (Ogilvy/ Singapore)
8. Taproot India (India)
8. Creative Juice (TBWA/ Thailand)
10. DDB (DDB/ Singapore)
11. Hakuhodo (Hakuhodo/ Japan)
12. McCann Worldgroup (McCann Worldgroup/ Hong Kong)
12. Special Group (New Zealand)
14. DDB (DDB/ China)
15. DDB (DDB/ New Zealand)
16. Droga5 (Droga5/ Australia)
17. ADK (ADK/ Japan)
18. Leo Burnett (Leo Burnett/ India)
19. Huarun Media (China)
20. Ogilvy & Mather (Ogilvy/ China)
20. Aim Proximity (BBDO/ New Zealand)
NETWORKS
1. Leo Burnett
2. BBDO
3. DDB
4. Ogilvy
5. Dentsu
6. JWT
7. Saatchi & Saatchi
8. TBWA
9. Y&R
10. Hakuhodo
11. McCann Worldgroup
12. Grey Group
13. Droga5
14. ADK
15. Lowe
16. SapientNitro
17. Starcpm
18. Bates 141
19. Publicis
20. UM
COUNTRIES
1. Australia
2. Japan
3. India
4. New Zealand
5. Singapore
6. Hong Kong
7. China
8. Thailand
9. Philippines
10. Indonesia
11. Malaysia
12. Taiwan
13. Korea
14. Vietnam
15. Sri Lanka
BRANDS
1. Canon
2. Uniqlo
3. CEPF
4. Yellow Pages
5. Verbatim
6. Nike
7. Toyota
7.Tourism Queensland
9. Zoo Records
10. WWF
11. I Lohas
12. Orcon Broadband
13. Coastguard NZ
13. TVNZ
15. Conqueror Paper
16. 3M
17. Kit Kat
17. Guide Dogs Australia
19. Yoshida Hideo Memorial Foundation
20. The Times of India
SECTORS
1. Public Services & Non- Profit Organizations
2. Media and Telecommunications
3. Retail
4. Consumer Electronics
5. Miscellaneous
6. Household and Personal Care
7. Food
8. Beverages
9. Automotive
10. Alcohol Tobacco
11. Computer Hardware
12. Travel & Leisure
13. Financial Services
14. Computer Software
15. Restaurant
16. Courier Logistics
17. Transportation
