Singapore -Leo Burnett announces the recruitment of Anja De Landsheer as Regional Account Director. De Landsheer will lead the initiative to build the brands under the leading international dairy company Friesland Campina’s umbrella on a regional level.
The joining of De Landsheer signifies the completion of the strategic branding leadership line-up for the Friesland Campina regional account.
Taking on this newly created position, De Landsheer will partner with Saurabh Varma, Regional Planning Director on Friesland Campina and Chief Strategy Officer of Leo Burnett & Arc Singapore, to shape regional branding strategies and initiatives for Friesland Campina across South East Asia markets, spanning Singapore, Malaysia, Vietnam, Indonesia and Thailand.
Jan Willem Kivits, Marketing Director, CPI, Friesland Campina, remarked, “To build a sustainable business while we are rapidly broadening our presence in the region, we envisage the need to strategically consolidate our businesses and cultivate a consistent image for our brands with which to achieve cross-market synergy and boost growth. I am confident that, with LB Singapore’s deep insights and profound experience with dairy industry and brand management, they represent the best fit to help us strengthen our brands on the regional level.”
“We are determined to bring the best people and incredible big ideas to Friesland Campina to expedite its strategic growth in Asia,” said Jarek Ziebinski, President, Leo Burnett & Arc Asia Pacific, “Ensuring the consistency of brand building strategy and messaging across markets is the key to success. As such, we have created for Friesland Campina a dedicated regional team.”
A veteran in the advertising and branding scene and a Burnetter for over a decade, De Landsheer brings to the Friesland Campina regional team extensive account management and strategic planning capabilities she gained from managing a number of notable international telco, automotive, and retail brands across Beligium, Malaysia, India and Sri Lanka.
De Landsheer was the regional head of GUM, Heinz, Ambev, GAM for Dutch Lady, one of LB’s key clients in Asia. She also played an integral role in creating team structures and client processes for re-launching and strengthening the Indian Reliance Mobile brand.
“I am most excited to be back to the Burnett family and to work with Jan Willem and the regional Friesland Campina CPI team,” said De Landsheer, “with this magic team, we shall orchestrate impactful solutions to streamline the Friesland Campina brands and lift them all to a new height across the region.”
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