ASIA-PACIFIC – SHANGHAI, AUGUST 2010 – MPG, the flagship agency brand of Havas Media, has been appointed by Levi Strauss to handle the launch of new brand dENiZEN in China.
MPG China will provide dENiZEN full media consultancy services including media strategy, planning and buying services. The new brand is targeted at 18-29 years old upwardly mobile, middle class youth.
Thomas Wong, CEO of MPG Greater China said: “We are ecstatic to be working with Levi Strauss on this very exciting new brand and for the opportunity to further demonstrate our expertise with this fickle and constantly evolving youth audience.”
